. From fear and greed to overconfidence and loss aversion, emotional biases can lead investors to make choices that may not align with their long-term goals. For example, fear of market downturn can cause investors to sell early, and greed may lead people to take too much risk. . From fear and greed to overconfidence and loss aversion, emotional biases can lead investors to make choices that may not align with their long-term goals. For example, fear of market downturn can cause investors to sell early, and greed may lead people to take too much risk. . From fear and greed to overconfidence and loss aversion, emotional biases can lead investors to make choices that may not align with their long-term goals. For example, fear of market downturn can cause investors to sell early, and greed may lead people to take too much risk.